Elevate your SEO strategy next level

At PYC, we don’t just optimise websites or build apps — we design intelligent, automation-powered systems that turn content, keywords, and platforms into serious growth machines.

Founded by Phil Yarrow, a full-stack SEO technologist and iOS app strategist, PYC sits at the intersection of:

• Technical SEO
• Entity-first content engineering
• Automation
• App development
• AI-based scale-up strategies

We work with businesses across SaaS, ecommerce, and local services who want more than agency fluff. We bring the firepower of tools like Google NLP, Sitebulb, Ahrefs, SEMrush, Make.com, and OpenAI into one joined-up approach.

SEO That Engineers Performance

We specialise in technical SEO that goes well beyond the obvious — combining content, structure, and entity data to align with how Google really thinks.

Tool stack includes:

• Google Search Console – intent mapping & performance signals
• Google NLP API – content scoring, sentiment & salience tracking
• Sitebulb – deep structural audits & internal linking gaps
• Ahrefs & SEMrush – backlink audits & competitor mapping
• SurferSEO & Clearscope – semantic content planning
• OpenAI & Claude API – automated content briefs & keyword clusters
• Pinecone or Weaviate – for vector search & entity gap analysis

SEO Automation That Actually Works

We build custom automations that save time and scale content efforts using:

• Make.com, n8n, and Zapier for logic flows
• Airtable and Google Sheets for dashboards & inputs
• Webhook, API & JSON for raw data processing
• LangChain, Claude, and OpenAI for AI enrichment

Use case examples:

• Single keyword → clustered → brief → schema → links → ready to go
• Competitor NLP + EEAT scores auto-scored & prioritised
• Auto-publish GMB posts from blog metadata

iOS App Development with SEO & AI at the Core

We build iOS apps that are search-smart, scalable, and user-ready.

• Built with Swift, SwiftUI, or Flutter
• Auth via Auth0, Firebase, or Supabase
• Payments via Stripe
• Notifications via OneSignal or Expo
• Analytics via Fathom, PostHog, or Segment
• SEO-friendly ASO and keyword structure baked in

Entity-Driven Content Systems for SEO at Scale

We specialise in EEAT-aligned, entity-rich content systems across:

• SaaS (compliance, QMS)
• Ecommerce (Shopify, Etsy)
• Local SEO (locksmiths, glaziers)
• Pillar content and long-form blogs

We use:

• Ahrefs + Google NLP to reverse-engineer competitors
• SurferSEO / Clearscope for entity optimisation
• Airtable content calendars with filters by volume, intent, and freshness

The Full System, Not Just the Pieces

We deliver integrated systems that include:

• Keyword clustering + intent paths
• Internal linking automation
• Schema injection + SEO signals
• App store content + search metadata
• Analytics dashboards with GSC, GA4, Fathom
• AI content briefs + GMB posting

Why PYC?

• Full-stack strategist — fluent in frontend, backend, and search systems
• Automation-native — 80% less manual effort
• Entity-first approach — built for Google’s evolving NLP
• Platform-aware — optimised across CMS, apps, and marketplaces
• Trusted by SaaS and SMEs — agile enough to execute fast, strategic enough to scale

Ready to Build Something Smart?

If you're launching an app, scaling a SaaS, or running a business that needs better SEO systems — we can help.

• Rank faster
• Publish smarter
• Automate the grunt work
• Grow with confidence