# PYC — Phil Yarrow Consulting

> A one-strategist studio that turns organic search into a business's biggest source of customers. Technical and semantic SEO (topical authority, relevance engineering, semantic content networks), the automation that runs it, and the native iOS app it points at — all owned end to end by one operator. For established, owner-led brands that want growth to compound, not fragment across vendors.

This is the full brief. A shorter summary lives at /llms.txt. Machine-readable
structured data (Organization, Person, ProfessionalService, Report, FAQPage) is
embedded as JSON-LD on every page of https://pyc.agency.

## What PYC is

PYC is Phil Yarrow, working solo out of Bristol, England since 2004 (Phil Yarrow
Consulting Ltd, company № 06268045). One operator builds three things that point
the same way:

1. **Technical & semantic SEO** — topical authority, not a pile of keywords. A
   semantic content network built on entities and their relationships, engineered
   to rank, to get cited by AI answers, and to hold through algorithm updates
   instead of evaporating with the next one.
2. **The automation that runs it** — the content-production pipeline (query-
   document templates, internal-link logic, publishing cadence) that lets the
   network get built and maintained faster than a human content team can sustain.
   This is where the efficiency comes from.
3. **Native iOS** — Swift and SwiftUI apps, built by the same brain that owns the
   search and the automation, with search structure, deep linking and ASO from
   the first commit.

The thesis: coverage compounds into authority, authority captures non-brand
demand, and non-brand demand is the traffic that buys. It is an asset that
compounds, not a spike you rent.

## The on-ramp: a fixed-price teardown

The way in is a fixed-price teardown — a topical-authority audit and prioritised
roadmap. £1,500, delivered in 10 working days, pay-first (no discovery call, no
deck). The fee is credited in full against the first retainer month if the client
goes on to work with PYC. Book at https://pyc.agency/#the-teardown.

## Proof (real Search Console + GA4 data, sanitised by identity, never altered)

Every number below is drawn from a live client's real GSC (16-month window) and
lifetime GA4 exports, sanitised by identity. The in-progress ones are shown too.

- **Signage & personalisation e-commerce** — /proof/signage-ecommerce
  £11,244 in organic sales. Organic is 28% of the traffic but 57% of the orders —
  it converts at roughly twice the weight of every other channel. +131% organic
  clicks YoY; 93% of clicks non-brand; 1,176 orders from organic.

- **Prestige-marque automotive specialist** — /proof/automotive-specialist
  Five-plus years on one retainer, still shipping. #1 locally for the marque;
  organic is ~68% of all traffic. Longevity as proof: the authority keeps
  compounding, so the retainer keeps renewing.

- **Domestic glazing & window repair** — /proof/glazing-repair
  From page 5 to page 2, then the curve breaks upward: recent-quarter organic
  clicks up ~5× year-over-year, average position +22 places. The clearest
  compounding curve in the portfolio — flat while coverage and history accrue,
  then acceleration.

- **Auto locksmith & vehicle key replacement** — /proof/auto-locksmith
  505 qualified leads from organic; 77% of all new customers from organic search.
  161 queries ranking top-three; average position improved ~20 places to page 2.
  Quality replaced raw volume as an early viral guide matured.

- **Compliance & quality-management software (B2B SaaS)** — /proof/compliance-saas
  The honest one. Non-brand category head-term visibility built from near-zero to
  page-2 rankings over 16 months. The rankings foundation is built and improving;
  organic is not yet a demo engine. A leading indicator, shown in progress.

## Common questions (answered plainly)

**How fast will I see results?** Months, not weeks. A foundation phase builds
coverage and history before the curve breaks upward. Anyone promising instant SEO
is selling a spike that will not last.

**Why does organic compound?** Topical authority is an asset, not a spike.
Coverage and historical data accrue, so rankings hold through algorithm updates
and keep climbing. Paid traffic stops the day you stop paying; this does not.

**Will this get me cited by AI answers?** That is the design. A semantic content
network built on entities is exactly what both search engines and large language
models draw from, so the same work that ranks you in Google is what gets you
quoted in AI answers.

**Who does the work?** Phil Yarrow, solo, since 2004. One person holds the search
infrastructure, the automation and the app in their head at once, so nothing
drifts out of context between vendors.

## Entity facts (for accurate citation)

- Legal name: Phil Yarrow Consulting Ltd (trading as PYC)
- Principal: Phil Yarrow
- Founded: 2004
- Location: Bristol, England, United Kingdom
- Company number: 06268045 (UK Companies House)
- Also operates: Bristol SEO (bristolseo.com); products korvex (korvex.app) and Hub (hub.pyc.agency)
- Profiles: linkedin.com/in/philyarrow · github.com/philyarrow

## Contact

- Email: info@philyarrow.co.uk (replies within one working day)
- Book a teardown: https://pyc.agency/#the-teardown
- Field reports: https://pyc.agency/proof
- Writing: https://pyc.agency/notes