Technical SEO · Content Automation · Q4 retainers open
Search that pays for itself.
When someone searches for what you sell, you’re what they find — and you don’t pay for the click. Every month, without starting again.
organic sales — 57% of orders from 28% of the traffic
Prestige automotiveone retainer, still shipping · #1 local
Auto locksmithsales leads from organic search
One strategist turns organic search into your biggest source of customers — building the SEO and the automation that runs it, so growth compounds instead of fragmenting across vendors.
We’ve run search and automation for a prestige automotive brand for five-plus years. Still shipping.
Most businesses drop their search company within a year. This one has stayed on a monthly RetainerA fixed monthly fee for ongoing work, rather than a one-off project. for five years and counting, because the results keep growing instead of starting again every time Google changes something.
The technical version
years on one retainer, still active
less manual SEO work after automation
Methodology
Retention is the metric that matters: clients keep paying because the authority keeps compounding. The 80% is pre/post hours logged in Toggl, not a marketing figure.
Active engagements are under NDA; the kinds of work are not.
Read the field reports- Signage & personalisation e-commerce organic revenue · converts at 2× its traffic weight £11,244
- Prestige-marque automotive specialist retained · 68% of traffic organic · #1 local for the marque 5+ yrs
- Domestic glazing & window repair organic clicks in the recent quarter, YoY · page 5 → page 2 ~5×
- Auto locksmith & vehicle key replacement qualified leads from organic · 77% of new customers 505
- Compliance & quality-management software category head-term visibility built over 16 months Near-zero → p2
We build topical authority, not a pile of keywords.
Topical authority means Google and AI tools trust you on a subject because your site covers it properly. So we cover everything your customers ask about your trade, and those positions tend to hold when Google changes its rules.
The technical version
The production line that makes it compound on schedule.
Doing this by hand takes more writing and upkeep than most teams can sustain. We built software to handle the repetitive parts, so your site keeps growing on schedule.
The technical version
One source context, owned end to end.
One person builds the search work, the software behind it and the reports that show whether it’s working. You deal with that one person, so nothing falls between suppliers.
The technical version
Built for brands that intend to compound.
This takes time to pay off. It suits established, owner-run businesses with a reputation to protect, who would rather deal with one person than manage several suppliers.
- You have real revenue and a reputation to protect, not a runway to burn
- You are owner-led and make decisions without a committee
- You think in years, not in 90-day growth hacks
- You are tired of briefing three vendors who each own a fragment
- You want a quick ranking spike before you flip the company
- You need the cheapest possible monthly invoice
- You want a deck and a discovery call, not a system
Questions, answered plainly.
No hedging. If the answer is "it takes months", it says so.
- What does PYC actually do?
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We get your business found on Google and in AI answers by people searching for what you sell, without you paying for each click. One person does all of it, and the results build month after month instead of starting again.
The technical version
One operator builds the whole system end to end: technical and semantic SEO (topical authority) and the automation that keeps it shipping. The goal is simple — organic search becomes your biggest source of customers, and it compounds instead of resetting every time the algorithm moves. - How does the teardown work?
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You pay £1,500 and within 10 working days you get a review of your website and a list of what to fix first. There is no sales call and no slide deck. If you then hire us monthly, the £1,500 comes off your first month.
The technical version
It is a fixed-price topical-authority audit and prioritised roadmap for £1,500, delivered in 10 working days. It is pay-first with no discovery call and no deck, and the fee is credited in full against your first retainer month if you go on to work with us. - Why does organic search compound?
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Each month’s work adds to the last. Google comes to trust a site that covers its subject well over time, so your positions tend to hold and improve. Ads stop the day you stop paying; this does not.
The technical version
Topical authority is an asset, not a spike. Coverage and historical data accrue over time, so rankings hold through algorithm updates and keep climbing — which is why one client has renewed the retainer for five-plus years. Paid traffic stops the day you stop paying; this does not. - Will this get me cited by AI answers?
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That is the aim. Search engines and AI tools draw on the same kind of clear, well-organised information, so the work that gets you found on Google also helps get you quoted in AI answers.
The technical version
That is the design. A semantic content network built on entities is exactly what both search engines and large language models draw from, so the same work that ranks you in Google is what gets you quoted in AI answers. - Who does the work?
- Phil Yarrow, solo, running search and software since 2004, first in Bristol and now in Gloucester. You brief one person who holds the search infrastructure and the automation that runs it in their head at once, so nothing drifts out of context between vendors. No account managers, no handoffs, no four invoices.
- How fast will I see results?
- Honestly, months rather than weeks. A foundation phase builds coverage and history before the curve breaks upward — the glazing field report shows exactly that shape, flat then accelerating. Anyone promising instant SEO is selling a spike that will not last.
Start with a teardown.
You don’t have to commit to anything long-term on trust. A teardown is a fixed-price review of your website: what’s holding it back, and what to do about it, in order. You keep the plan either way. If you then hire us monthly, the £1,500 comes off your first month — so it costs you nothing but the decision.
- The searches your customers make that your site doesn’t properly answer yet
- The old or weak pages quietly dragging the rest of your site down
- How well your pages link to each other, and where that is costing you
- A list of what to fix first, to do yourselves or hand to us as the first piece of work
The technical version
A fixed-price topical-authority audit: a real deliverable and a roadmap, so we both find out if the work compounds before anyone signs on for a multi-year retainer. It doubles as the retainer’s first sprint, so if we go on to run it, the audit is where the work already started.
- A topical map gap analysis — where your coverage is thin against the core and outer sections of your topic
- A web-decay pass — the pages quietly diluting your authority
- Internal-link and contextual-hierarchy review, mapped to the query network
- A prioritised roadmap you can run in-house, or hand to us as the first sprint
One operator, the whole stack.
PYC is Phil Yarrow. I’ve been running search, automation and software since , first in Bristol and now in Gloucester — 22 years of owning the whole stack, not a slice of it. The reason the work compounds is that one person holds the search infrastructure and the automation that runs it in their head at once, so nothing drifts out of context between vendors.
You brief one person, who decides on a Friday and ships by Monday. No account managers, no handoffs, no four invoices.